Global Customer Communication Management Software Market is expected to register a of 11.2% CAGR by 2027.
Global Customer Communication Management Software Market Scenario:
Market Research Future (MRFR), in its research
report, emphasizes that the global cutomer communications management software market 2020 is expected to grow exponentially over the review period, ensuring
substantial market valuation and a healthy 11.2% CAGR over the review period.
The crippling effect of the global COVID-19
pandemic has detained the growth potential of the Customer Communication
Management Software. This MRFR report on the Customer Communication Management
Software indicates critical pointers that may emerge as growth hubs in the
future. Moreover, in-depth data analysis is estimated to offer a clearer growth
perspective to market participants.
The increasing demand for the enhanced
functionalities of multi-channel marketing and customer experience management
has resulted in increased demand for customer communication management
software, which is expected to drive market growth during the forecast period.
Major factors driving market growth are the need for communication tools which,
depending on customer requirements, enhance customer experience through
context-based communication. Nevertheless, the lack of knowledge of software
solutions for customer contact management, and client policies on security
issues of these integrated systems impede market development.
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Competitive Outlook:
The major market players
operating in the global market as identified by MRFR are Adobe, Inc.(US), EMC
Corporation (US), Open Text Corporation (US), Xerox Corporation (US), Oracle
Corporation (US), Crawford Technologies (Canada), Lexmark International, Inc.
(US), Hewlett Packard Enterprise Development LLC (US), Newgen Software
Technologies Limited (India), Pitney Bowes Inc (US), GMC Software (Lima),
SmartComms SC (UK), Ecrion, Inc (US), Zoho Corporation (US), and Striata (US).
Segmentation:
· Global Global Customer
Communication Management Software Market has been analyzed based on Component,
Organization Size, Deployment Mode, Vertical, And Region.
· By Component, the market has
been segmented into solution and service. The service segment has been further
divided into professional services and managed services. During the forecast
period the solution segment is expected to have the largest market share and
the highest CAGR. Solutions such as data extraction, paper design, printer
management, email marketing, SMS communication , data processing and others are
rapidly being adopted. Throughout the forecast period this drives the growth of
the solution segment.
· The market was segmented into
cloud-based and on-premise through the Deployment Mode. In the forecast period
the cloud segment is expected to have the largest market share and CAGR.
Deployed cloud solutions are adopted because of the lower deployment and
ownership costs. The cloud infrastructure's scalability also allows clients to
scale up or down based on business requirements.
·
The business was divided into large companies
and small and medium-sized businesses by Organization Size. The segment of big
corporations is expected to account for the largest market share, while the
segment of small and medium-sized enterprises is expected to experience the fastest
CAGR. Small and medium-sized enterprises are offering products that are more
tailored to the needs of the customer, and are therefore quickly adopting
customer communication management software to offer more customer-centered
products and services. The market was split by Vertical into BFSI, IT &
Telecom, Healthcare, Media & Entertainment, Travel & Hospitality, and
others. Segment IT & Telecom is expected to have the largest market share,
whereas segment BFSI is expected to have the highest CAGR. BFSI, media &
entertainment, and healthcare verticals concentrate on providing tailored and
personalized services to customers to achieve a competitive advantage in the
marketplace.
Regional
Analysis:
The global
business regional analysis was conducted in four major regions including Asia
Pacific , North America, Europe and the rest of the world. Due to the existence
of key market players such as Adobe, OpenText, and others, North America is
expected to lead the market with the biggest share during the forecast period.
Due to the growing use of technology, for example connectivity for customer
relationship management and social media in the region, the Asia-Pacific is
projected to advance at the highest CAGR during the forecast period.
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Table
of Contents:
1.
Executive Summary
2.
Market Introduction
2.1. Definition
2.2. Scope Of The Study
2.3. Market Structure
3. Research
Methodology
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. Forecast Model
3.6. List Of Assumptions
4.
Market Dynamics
Continued….
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