Influencer Marketing Market -Share, Growth, Trends, Covid-19 Impact, And Forecast (2020- 2027)

 

The global Influencer Marketing Market witnesses rapid revenue growth. The rising demand for Influencer Marketing from increasing numbers of enterprises worldwide escalates the market sales. Besides, vast befits that influencer marketing platform offers, propel the growth of the market. Social media has transformed marketing and promotional approaches for businesses. 

Easier access to advanced technologies and vast adoption of influencer marketing by start-ups, SMEs, and top-notch companies to drive growth, create substantial market opportunities. Rising users of smartphones and social media due to increasingly improving internet connectivity foster the market size, enabling creating innovative content without any investments.

With technical upgrades and the launch of various social media apps, the market is projected to witness rising sales in the years to come. In this regard, Market Research Future (MRFR) asserts that the global influencer marketing market is poised to garner significant accruals by 2027, growing at an impressive CAGR during the review period (2020-2027).

 

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Influencer Marketing Market   - Segments

 

The report is segmented into components, organization size, end-users, and regions. The component segment is sub-segmented into solution/platform and services. Among these, the solution/platform segment grows at a higher CAGR, witnessing vast deployments by major brands to manage and organize influencer marketing internally.

 

The services segment is further divided into professional services that cover integration and consulting and managed services that comprise third-party providers offering a range of influencer marketing services.

 

The organization size segment is sub-segmented into small- and medium-sized enterprises (SMEs) and large enterprises. Among these, the SME segment accounts for the largest market share due to the growing needs of brands to effectively compete in their respective industries.

 

The vertical segment is sub-segmented into fashion, luxury & cosmetics, retail & e-commerce, consumer goods, advertising & public relations, food & beverages, travel & tourism, automobile, and others. Of these, the retail & e-commerce segment grows at the highest CAGR. 

 

Influencer Marketing Market - Regional Analysis

 

North America dominates the global influencer marketing market due to many active users of social media and connected devices. Moreover, the presence of a number of influencer marketing companies offering comprehensive testing solutions to the enterprises drives the market growth. Besides, substantial investments by large and small organizations in influencer marketing platforms to enhance their business boost the market size. 

 

Europe stands second in the global influencer marketing market. The presence of various notable technology providers and large deployments of influencer marketing platforms define the growing market landscape. Additionally, the growing numbers of medium and large enterprises with sizable investments act as significant tailwinds for the market growth in the region.

 

Asia Pacific influencer marketing market is growing rapidly. Factors bolstering the market growth include the increasing adoption of social media platforms for marketing and large developments in AI technology to enhance operational performance boost the regional market growth. Furthermore, the growing population in various developing countries, increasing numbers of active social media users and increasing smartphone ownership due to improving internet connectivity substantiate the region’s influencer marketing market share. 

 

Influencer Marketing Market   - Competitive Analysis

 

Highly competitive, the influencer marketing market appears fragmented due to the presence of several well-established players. Mergers & acquisitions, innovation, and brand reinforcement remain prevailing key trends for the leading players as these strategies support their growth and expansion plans. They deliver reliable, leading-edge products and services. For which they invest substantially in R&D to develop adept technologies and products. 

 

Major Players:

 

Players leading the influencer marketing market include ScrunchSocial Beat Digital Marketing LLP, Buzzoole, ONALYTICA, Launchmetrics, HYPR, IZEA, Traackr, JuliusWorks, Inc., Klear, AspireIQ, Upfluence, Mavrck, and Lumanu Inc., among others.

 

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About Market Research Future:

Market Research Future (MRFR) has created a niche in the world of market research. It is counted among the top market research companies that offer well-researched and updated market research reports and insights to businesses of all sizes. What sets us apart is our super-responsive team that offers quality work keeping clients abridged of the prospective challenges and opportunities in various markets. Our team is adept in their space as well as patiently listens to every client.

 

The best part is they know their work inside out and possess the expertise to guide the client in the right direction and achieve results on a tight deadline. We are a one-stop solution for all your data research needs. Our team does not believe in the “one size fits all” approach to creating a report that is detailed and concise. We handle 13 industry verticals including Healthcare, Chemicals and Materials, Information and Communications Technology, Semiconductor and Electronics, Energy and Power, Food, Beverages & Nutrition, Automobile, Consumer and Retail, Aerospace and Defense, Industrial Automation and Equipment, Packaging & Transport, Construction, and Agriculture. With our unique approach for every market report, we aim to reach the zenith in qualitative business intelligence and syndicated market research. 

Contact:

 

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Maharashtra, India

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