Future Analysis For Customer Analytics Market Growth Forecast By 2021 – 2027
Customer Analytics Market Scenario:
According
to the, Customer Analytics Market is expected to grow at
approximately USD 7.3 Billion by 2023, at 15% of CAGR between 2021 and 2027.
The
main drivers of the market for customer analytics are that competition between
companies and increasing demand for better customer service is fueling the
growth of the market for customer analytics. The market studied is growing more
rapidly due to the increasing demand for better customer service. Throughout
the retail sector, consumer analytics is used extensively to develop customized
interactions and marketing programmes. Growth in the concern of social media is
a key driver for studied market. Social media analytics incorporates tracking,
measurement and Customer Analytics Market to reveal consumer and company feelings with
customers through social media platforms by linking their product list with
e-commerce sites, The growing demand and ownership of smartphones has created
the illusion that they are advertising mobile value-added services right around
the corner.
Constant
customer-specific modification and optimization of services is expected to have
a positive impact on telecom operators and service providers in the mobile
value-added services market, particularly in the education, advertisement, and
IT and telecommunications industries. Mobile value-added services are expected
to expand significantly across all industrial verticals during the forecast
period. Increasing ownership of smartphones along with an growing need for
personalized services.
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Competitive
Dynamics:
The
major players in the customer analytics market are – Fair Isaac Corporation
(Fico) (U.S.), Angoss Software Corporation (U.S.), IBM Corporation (U.S.),
Pitney Bowes (PBI),
SAS Institute (U.S.), Teoco Corporation (U.S.), Actuate Software Corporation
(U.S.), Verint System (U.S.), Oracle Corporation (U.S.), SAP AG (Germany) among
others.
Market
Segmentation:
·
The global Customer analytics market is
segmented on the basis of deployment, solution, service, organization size, and
vertical.
·
This covers data processing, predictive
software, and social media analytics software, customer voice, web analytics
platform, dashboard, and reporting by application group. Social media analysis
tools allow company to gain competitive advantage by improving business
awareness, enhancing product and service processes, providing deep insight into
consumer purchasing behavior and promoting industry innovation.
·
Based on deployment, the customer analytics
market is segmented into cloud and on-premise. The cloud-based customer
analytics system offers website traffic search filters, the most common website
and the performance monitoring program. Cloud solution enable organization by
providing drag and drop function and offers roll-based workflow. The study
indicates that growing demand of digitally stored data and cloud computing is
driving the on-premise deployment service.
·
Customer analytics Market by Organization
Size, is segmented into Small & Medium Enterprises and Large Enterprises.
·
Customer analytic Market by Vertical, is
segmented into Government & Defence, BFSI, IT & Telecommunication,
Healthcare, Retail, Manufacturing, Travel & Hospitality, Transportation
& Logistics, media & Entertainment and Others
Regional
Outlook:
The
regional analysis of customer analytics market has been conducted on Asia
pacific, Americas, Europe and Rest of the World.
Thanks
to the presence of major players in the area and the adoption of customer
analytics solution by small and large businesses, North America has the largest
market share in the customer analytics industry. Countries like the US and
Canada are contributing significant quantities of revenues in the region 's
customer analytics sector.
North
America's digitization is largely due to the advent of new technologies, and
the societies that benefit from it. Small and medium-sized businesses are
growing rapidly implementing customer analytics solution, particularly one for
the retail sector. Customer analytics are increasing interest as companies are
looking to boost their business growth by switching from on-site to
cloud-based. The initial low cost, cost savings on infrastructure, automated
product updates, and seamless integration drives the cloud-based customer
analytics industry.
Table of Contents
1 Market
Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
2 Research
Methodology
2.1 Research Industrial Analytics
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis &
Forecast
2.4.2 Market Size Estimation
Continued…
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List of Tables
Table 1
Customer Analytics Market, By Solution
Table 2
Customer Analytics Market, By Service
Table 3
Customer Analytics Market, By Deployment
Table 4
Customer Analytics Market, By Organization Size
Table 5
Customer Analytics Market, By Vertical
Continued…
List of Figures
Figure 1
Research Type
Figure 2
Customer Analytics Market: By Solution (%)
Figure 3
Customer Analytics Market: By Service (%)
Figure 4
Customer Analytics Market: By Deployment (%)
Figure 5
Customer Analytics Market: By Organization Size (%)
Continued…
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